Sanaa Kayum is a Dubai based designer lead by her passion and love for modern yet authentic fashion. In 2017 she launched the new design showroom for the label at a prominent location in Dubai offering wider horizons to her ready-to-wear adding more functionality and flexibility to wardrobes.
She opened her first flagship store in Dubai in the year 2010. This was a great leap in her career as she was one of the few individuals with her qualifications. She specialises in The White Bride, but embraces a fusion outlook when designing her smart casual collections keeping in mind the diverse cultures she works with here in the UAE. Located in the heart of this trading hub the label has been distribution and carried forward around the world.
This journey started in 1994 with basic training in apparel design at S.N.D.T University Mumbai and to master the art of couture she studied at F.I.T New York. She later went on to working with renowned Indian designer label Abu Jani Sandeep Khosla and assisted with major projects. This inspired her to go out and develop her own unique style; something that she learned from her mentors.
