A graduate of the National Institute of Fashion Technology (NIFT), New Delhi, Varun Bahl launched his eponymous label in 2001. He showcased his Spring/Summer 2004 collection at White in Italy to both international acclaim and commercial success.
Later, he was chosen by the Camera Nazionale della Moda Italiana to showcase his SS ’07 and AW ’07-’08 collections at Milan Fashion Week, making him one of the first Indian designer ever to participate on the calendar.
Varuns work marries the beauty of heritage Indian handcrafted embroideries with a modern colour sensibility. His clothes range from traditional saris and lehenga ensembles to contemporary separates like trousers, tunics, jackets, and dresses. He is known for the lightness of his fabrics and not overloading them with heavy embellishments. He has been dubbed the couturier of flowers because of his love for floral motifs that he explores in each of his collectionswhether couture or ready-to-wearvia embroideries, weaves, and prints.
In 2010, he launched his menswear label in collaboration with acclaimed Indian film producer and director Karan Johar called Karan Johar + Varun Bahl. And in the past, he has partnered with brands like Audi, Mercedes, and Snapdeal.
His latest venture is Aurum by Varun Bahl, a luxury wedding design company that curates bespoke festivities with precision, creativity, and Varuns signature touch.
