FDCI ANNOUNCES 10 HI-5 DESIGNERS
to participate at
WILLS LIFESTYLE INDIA FASHION WEEK SPRING/SUMMER’11
Hall No.18, Pragati Maidan, New Delhi,
October 8th 12th 2011
New Delhi, September 30, 2011: Strengthening its commitment towards encouraging emerging talent in the Indian fashion industry, the Fashion Design Council of India today announced names of the designers showcasing under the Hi-5 Category at Wills Lifestyle India Fashion Week Spring/Summer 2012.
The talented, new designers selected under the Hi- 5 category are:
There will be two dedicated slots in the shows schedule for the Hi-5 category which will give these upcoming, promising designers an opportunity to showcase their splendid collection.
Organized by FDCI, WIFW is India’s only fashion and trade event committed to the business of fashion and merits participation from some of the most prominent domestic and international buyers. It also attracts attendance from media and fashionistas from around the world. This proves to be an ultimate platform for emerging designers to showcase their talent and creativity to the global fashion fraternity.
Sunil Sethi, President, FDCI said, “The Wills Lifestyle India Fashion Week is India’s largest and most esteemed fashion and trade event and sets new standards with each edition. It is our endeavor to encourage and support fresh talent to ensure the industry is brimming with fresh zeal and enthusiasm. I wish all the designers the best and look forward to a remarkable week of the business of fashion.”
Atul Chand, Divisional Chief Executive – ITC’s Lifestyle Retailing Business Division, said, “The Wills Lifestyle India Fashion Week is the country’s biggest and most prestigious lifestyle event and each edition of the Wills Lifestyle India Fashion Week sets new standards. I am sure that the new dynamic talent to be showcased in this edition will add a lot of freshness to the event; we look forward to a bigger and better edition of WIFW.”
Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’.
For details visit www.fdci.org
About Wills Lifestyle: ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising – Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly ‘International Shopping Experience’ through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 72 stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion doubling the number of stores over the next few years.
Wills Lifestyle, ITC’s premium fashion & lifestyle brand has been recognised as the Retailer of the Year at the Asia Retail Congress 2011. Being one of Asia’s biggest retail forums, Asia Retail Congress has also awarded Wills Lifestyle for the Best Retail Marketing Campaign for the year 2010. The brand was also declared as the winner for Customer & Brand Loyalty in the “Retail Sector” at the 4th Loyalty Awards presented by Carlson Marketing. For details visit www.willslifestyle.com
For further information contact:
Edelman India
Ankita Chopra/ Anushka Bishen
Mobile: +91 9910073623/+91 9810308819/
Email: ankita.chopra@edelman.com/ anushka.bishen@edelman.com
