New Delhi, March 28, 2011: The jury at Wills Lifestyle India Fashion Week today announced the names of 11 emerging female faces, shortlisted on the basis of all-India model auditions which took place on March 1, 2011 at The Park, New Delhi. These fresh faces will match shoulders with some of the industry’s leading female models and add to the exuberance of the event.This round of model auditions was an initiative to bring forward new talent and create a bright pedestal for the deserving fresh flairs in the fashion industry and showcase a variety on the runway, which is an integral part of Wills Lifestyle India Fashion Week.
The 11 New Female Faces that were chosen at the all-India model auditions for Wills Lifestyle India Fashion Week Autumn/Winter are:
These scintillating ramp scorchers were chosen and tested on various physical and attitudinal attributes by an eminent jury of experienced judges that included the likes of Actor Jackie Bhagnani, Model-turned actor Rahul Dev, Designer Rohit Bal, Designer Manav Gangwani Designer Nandita Basu, Designer Rohit Gandhi, Choreographer Aparna Bahl, Model-turned actor Milind Soman and Fashion Editor Vinod Nair. The auditions included tough rounds of judging the young models on basis of confidence, fitness and elegance on the ramp. The winning models were handpicked from over 100 participants after three hectic sessions.
Announcing the winners of the auditions, Sunil Sethi, President, Fashion Design Council of India said, “Wills Lifestyle India Fashion Week is a platform that showcases not only the best of
the modeling industry on the ramp, but also nurtures and promotes new talent. We look forward to these new faces becoming the muses of tomorrow.”
Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing, said, “The Wills Lifestyle India Fashion Week is a great platform to recognize and nurture emerging talent. It is the country’s biggest and most prestigious lifestyle event and each edition of the Wills Lifestyle India Fashion Week sets new standards. I am sure that the new faces in this edition will add a lot of freshness to the event and emerge as the future of tomorrow.”
What the new models had to say!
Sony Kaur, winner of the WIFW national model auditions, said, “I am very excited to be a part of the biggest fashion week of the nation. I am looking forward to gaining immense exposure while working with the best choreographers and showcasing the collection for the most renowned designers.”
Iryna Kalikhevych, winner of the WIFW national model auditions, said, “This is my first assignment in India. I am glad that it flags off with WIFW which is really a huge platform for upcoming models like us. I am really looking forward to working for the world renowned Indian designers.”
Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’.
For details visit www.fdci.org
About Wills Lifestyle: ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising – Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly ‘International Shopping Experience’ through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 72 stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion doubling the number of stores over the next few years.
Wills Lifestyle, ITC’s premium fashion & lifestyle brand has been recognised as the Retailer of the Year at the Asia Retail Congress 2011. Being one of Asia’s biggest retail forums, Asia Retail Congress has also awarded Wills Lifestyle for the Best Retail Marketing Campaign for the year 2010. The brand was also declared as the winner for Customer & Brand Loyalty in the “Retail Sector” at the 4th Loyalty Awards presented by Carlson Marketing. For details visit www.willslifestyle.com
For further information contact:
Edelman India
Ridhima Mehra /Anushka Bishen
/ anushka.bishen@edelman.com
+91 96502 36868 / +91 98103 08819
