Aspiring Fashion Talents Recognized by the Wills Lifestyle India Fashion Week
The awards felicitates talent across different categories in the fashion arena
New Delhi, October 26, 2010: As the 16th edition of the glamorous fashion festivity comes to its finale, the Wills Lifestyle India Fashion Week Awards arrive. The event property is the initiative started by the Fashion Design Council of India (FDCI) and the title sponsor Wills Lifestyle. The rewards felicitated talent in the field of fashion on 26th October 2010, 6pm. The award brings together all the fashion talents for an event filled with glitz, glamour and entertainment.
Wills Lifestyle and FDCI took the opportunity to felicitate three photo journalists or their most exceptional shots taken during the fashion week. The winners are accredited members of the media and the accolade is a tribute for the best photographs taken during the fashion fiesta. The portfolio of snaps entered into the competition consist images from the ramp and even venue shot during the Wills Lifestyle Fashion Week. A panel of eminent personalities from the fashion industry judged the submission of photographs. The three winners of the category of best photojournalist award are Raj K Raj from Hindustan Times, Ronjoy Gogoi from Hindustan Times and Vinod Kumar from Vogue.
WLS and FDCI also presented the model awards in two categories: emerging new face and established model. These tenacious ramp scorchers were chosen and tested on various physical and attitudinal attributes by a prominent panel of jury from the fashion fraternity. The accolade for an emerging new face was awarded to Anshika Pratt and established model award was given to Nethra Raghuraman.
The winners of the different categories were awarded an all expenses paid trip to exotic Thailand.
Announcing the winners of the Wills Lifestyle Fashion Week, Sunil Sethi, President, Fashion Design Council of India said, “The award is a salute to our peers to celebrate their talents. Our aim has always been to engage promising talents and new individuals in the field of fashion and give them an opportunity to grow and be recognized. Our most sincere congratulations to all the winners. In keeping with WIFW’s commitment to foster fashion’s brightest emerging stars, we are especially looking forward to working with them in future.”
Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing, said, “We are committed to promoting new talent in the fashion industry. Wills Lifestyle India Fashion Week Awards is a key endeavour in this regard. We are delighted to give these awards to encourage the emerging talents in the fashion industry.”
About Fashion Design Council of India over a decade in the ‘Business of Fashion’
In the last 11 years FDCI has taken the Indian Fashion industry global and secured national pride for the business of fashion. It has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders. Over the years FDCI has used various marketing platforms, seminars and workshops to promote fashion. FDCI, a not for profit organization, is the apex industry body in the field of fashion in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion – at home and abroad. FDCI is actively involved in promoting the ‘business of fashion’ and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the fashion market in the country. To mark its 10th anniversary FDCI introduced India’s first couture week in September
2008 and in its 11th year the India Mens Week. For details visit www.fdci.org
About Wills Lifestyle
ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of 50 exclusive specialty stores in 30 cities provides the Indian consumer a truly ‘International Shopping Experience’. For details visit www.willslifestyle.com
For more information please contact:
Shilpy Roy/Ridhima Mehra
shilpy.roy@edelman.com / ridhima.mehra@edelman.com
91 96501 11652 / +91 96502 36868
