FASHION DESIGN COUNCIL OF INDIA TO SPREAD AWARENESS ON DRIVE AGAINST HUMAN TRAFFICKING DURING WIFW
12 LEADING INDIAN DESIGNERS TO HOST A SPECIAL SHOW WITH PHOTO EXHIBITION BY SUBI SAMUEL TO SUPPORT ‘YOUCANFREE.US‘ IN ITS CAMPAIGN AGAINST HUMAN TRAFFICKING
New Delhi, February 09, 2012: The Fashion Design Council of India today announced a special show to generate awareness for a drive against human trafficking as part of its Corporate Social Responsibility. Scheduled to be showcased at Wills Lifestyle India Fashion Week Autumn-Winter 2012, FDCI will be supporting ‘YouCanFree.Us’ – a not-for-profit organisation working towards rescuing and rehabilitating women who become victims of human trafficking in India.
Twelve leading FDCI designers – Manish Arora, Suneet Varma, JJ Valaya, Tarun Tahiliani, Shantanu & Nikhil, Ashima-Leena, Ritu Beri, Ashish Soni, Rohit Gandhi-Rahul Khanna, Hemant Lecoanet, Ravi Bajaj and Rajesh Pratap Singh – will lend their support to the cause. The designers have lined up a showcase of their creations for the event with the theme – “From Ashes to Beauty”. The show is scheduled for Friday, February 17 at 5:45 pm.
Adding to the artistic marvel will be India’s ace photographer, Subi Samuel. On display will be 12 of his masterpiece photographs documenting the transformation. The photos will be unveiled on the day of the show and will later be exhibited in India and abroad.
Announcing the association with YCFU, Sunil Sethi, President, FDCI, said, “We at FDCI, along with the designers, constantly endeavour to work towards the betterment of the society. In the past we have supported causes like breast cancer awareness, support for the girl child, campaign against child labour, awareness against drunken driving and helping autistic children. This year we are happy to lend the WIFW platform to ‘YouCanFree.Us’ in their drive against human trafficking.”
Says YouCanFree.Us founder Sujo John ‘It is heartbreaking to see the lives of women who are victims of human trafficking. When celebrated individuals from various walks of life – fashion, sport, film and society, come together to raise awareness for these atrocities, it does help tremendously, giving hope and we can begin to rewrite their stories together!’
Fashion Design Council of India: A not-for-profit organization, FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’.
For details visit www.fdci.org
About Wills Lifestyle: ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising – Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly ‘International Shopping Experience’ through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 72 stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion doubling the number of stores over the next few years.
Wills Lifestyle, ITC’s premium fashion & lifestyle brand has been recognised as the Retailer of the Year at the Asia Retail Congress 2011. Being one of Asia’s biggest retail forums, Asia Retail Congress has also awarded Wills Lifestyle for the Best Retail Marketing Campaign for the year 2010. The brand was also declared as the winner for Customer & Brand Loyalty in the “Retail Sector” at the 4th Loyalty Awards presented by Carlson Marketing. For details visitwww.willslifestyle.com
About YCFU – YOUCANFREE.US is an anti-human trafficking non-profit organization. It was founded in 2010 in the United States and India to bring freedom and hope to the victims of human trafficking.
For further information, please contact:
Gunjan Bagga/ Samhita Tanti / Divij Krishna
Corporate Voice Weber Shandwick
9891060064 / 9015060610/ 9654776017
