ALL INDIA MODEL AUDITIONS
WILLS LIFESTYLE INDIA FASHION WEEK SPRING/SUMMER 2011
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F Bar & Lounge, The Ashok, New Delhi
New Delhi, September 23, 2010: Aspiring models converged in the capital today to participate in this season’s national model auditions for Wills Lifestyle India Fashion Week (WIFW) Spring/Summer 2011. Hosted by Fashion Design Council of India in association with venue partner F Bar & Lounge, The Ashok, these auditions have become a venerable launch pad for some of the freshest faces in fashion and have successfully introduced the likes of Neha Kapur, Monikangana Dutta and Liza Hayden to the fashion fraternity.
The jury this season comprises some of the biggest and well respected names in the industry and includes Anjana Bhargav, Asha Kochhar, Gaurav Gupta, Harmeet Bajaj, Namrata Joshipura, Poonam Bhagat and Tania Lefebvre.
After undergoing some grueling selection rounds wherein the participants will be rated on poise, confidence and attitude among other parameters, new models will be selected. The competitive and multi layered nature of the process ensures that only the best and the bravest are eventually shortlisted for this opportunity of a lifetime.
For over a decade Fashion Design Council of India (FDCI) India’s apex fashion body has played an important role in promoting some of India’s best young talent who have grown to become household names today. They range from apparel manufacturers, accessories manufacturers, models, makeup artists, hair stylists to choreographers, and the fashion media. Model auditions for the WIFW are an integral part of this process of bringing novelty to the biggest trade event of the fashion industry as also creating new avenues for aspiring models.
Sunil Sethi, President, FDCI said, “Modeling at the WIFW is a ticket to greatness and FDCI is committed towards encouraging new talent that can subsequently represent the best impulses of Indian fashion before the world. The models that we have guided and nurtured in the past continue to do us proud through their participation in international and national fashion events. Today FDCI humbly considers it a responsibility to continue to identify and polish such gems of talent.”
Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing, said, “Wills Lifestyle India Fashion Week is an important platform to recognise and foster emerging talent. WIFW continues to raise the bar with each edition and we look forward to the best modeling talent to walk for India’s grandest fashion celebration”.
The Winning Formula – What Are Our Jury Members Going to Be Looking For?
Namrata Joshipura said, “At the Wills Lifestyle India Fashion Week Model Auditions, we are looking for fresh faces with good height, personality and the right attitude to carry western as well as Indian silhouettes.”
Anjana Bhargav said, “I am looking for models who have a fit body, right height and attitude to make an impression on the ramp.”
Tania Lefebvre said, “I will be looking for someone with freshness and confidence.”
Asha Kochhar said, “WIFW audition is the fastest and surest way for fresh faces to work with the best in the fashion industry, ranging from designers, hair & make up artists to choreographers. I am looking for someone with good height, excellent bone structure and great attitude on the ramp.”
Poonam Bhagat said, “I am looking at a complete package, sassy yet not in-your-face sexy, confident and a consummate clotheshorse with a pinch of attitude.”
Gaurav Gupta said, “I will be looking at elegance, freshness and confidence.”
Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’. For details visit www.fdci.org
Wills Lifestyle: ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of 50 exclusive specialty stores in 30 cities provides the Indian consumer a truly ‘International Shopping Experience’. For details visit www.willslifestyle.com
For further information contact:
Edelman India
Shikha Arora / Shilpy Roy / Ridhima Mehra
shikha.arora@edelman.com / shilpy.roy@edelman.com / ridhima.mehra@edelman.com
+91 98112 37987 / +91 96501 11652 / +91 96502 36868
