New Delhi, October 07, 2016: The Fashion Design Council of India (FDCI) will dedicate the first two days of the upcoming Amazon India Fashion Week, in association with Maybelline New York Spring-Summer ’17, to the power of Indian Handlooms and Textiles. To capture and continue the handloom legacy of various regions of India, 23 style gurus will showcase their designs, interpreting the myriad possibilities the sector offers, on the first two days of the five-day spectacle, to be held from October 12th-16th at the NSIC Grounds, Okhla.
Handlooms are the largest employer in India after agriculture and the beauty lies in the fact that each region boasts of an indigenous textile, which is brilliant and unique in more ways than one. Assisting this quiet revolution, the FDCI’s fashion brigade is gearing up to add pizzazz by crafting ensembles with a soulful flavour. These include, Abraham & Thakore, Anavila, Anita Dongre, akaaro by Gaurav Jai Gupta, Krishna Mehta, Payal Pratap, Rina Dhaka, Samant Chauhan, Pinnacle by Shruti Sancheti, Urvashi Kaur, and Virtues by Viral, Ashish & Vikrant.
Sunil Sethi, President, FDCI said, “The languishing handloom sector has been resuscitated by the #iwearhandloom campaign started by Textile Minister Smriti Irani. In continuation with this, FDCI and its designers, are making a difference in preserving the heritage of the country through our conceptual shows. This edition is our earnest attempt to merge the past, present and future through meaningful initiatives.”
ABOUT FDCI
A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the
country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take center stage, in a country, who’s heritage is soaked in the flavors of indigenous crafts. Website: www.fdci.org
For further information please contact:
Divij Krishna
Divij.Krishna@zenogroup.com
(+)91 9654776017
Deepti Chhibber –
Deepti.Chhibber@zenogroup.com
(+)91 9540742923
Anindita Deka –
anindita@fdci.org
(+)91 9643875994
