New Delhi, April 7, 2011: Fever Entertainment presents World’s most prestigious international modeling contest in India. Ford Models Supermodel of the World. Making a splash the contest was unveiled at the Wills Lifestyle India Fashion Week 2011 on 7th April, 2011.
The Supermodel contest showcases model entrants from over 50 countries for discovering new talent for the fashion industry. The winner of the international final event receives the industry’s most coveted prize of a modeling contract with Ford Models and a handsome sum of $250,000. The two runners up receive contracts of $150,000 and $100,000 respectively.
With India being the next big destination, Ford Models is all set to present a global platform to showcase Indian beauty. Ford Models in association with Fever Entertainment will give the overall winner from India a direct entry to the Global Super Model contest with a host of Indian fashion endorsements. In addition selected candidates also get a chance to be signed by Ford Models internationally. Post regional rounds a total of 20 contestants will be declared as finalists and will be judged by renowned models and celebrities in June in New Delhi.
Some of the famous Ford models are Paris Hilton, Courtney Cox, Sharon Stone, Bipasha Basu, Vidisha Pavate, etc. The call for entries in India begins on 7th Apr, 2011 followed by auditions, grooming sessions and the grand finale on 15th June, 2011.
On this occasion, Puja Sharma, Head Fever Entertainment, said, “We are delighted to be a part of Ford Supermodels in India. When it comes to glamour, fashion and beauty, India is not far behind and Ford acknowledges this fact. We, at Fever Entertainment are doing our bit to find the international face of fashion from India. We hope to make this event a grand and memorable one for the fashion world to remember.”
About Fever Entertainment:
Fever Entertainment is an integrated media business that ideates and executes large event properties, as live consumer mediums. Its primary objective is to influence young and new-age audiences that are currently not within the reach of conventional media. Having created some of India’s most innovative event properties, the team of Fever Entertainment has made a definite change to audience preferences – both in depth and reach – through numerous innovations and engagements.
In its new avatar, Fever Entertainment endeavours to establish path-breaking Popular Live Entertainment and Mass Engagement Projects, converging media platforms and unifying segmented audiences, under the umbrella of ‘Branded Entertainment’.
For further details, contact:
Genesis Burson-Marsteller
Purnima Heble / Divya Bakhshi
Mobile: 97112-09896 / 9899-888643
Email: purnima.heble@bm.com / divya.bakhshi@bm.com
