Final Indian Entries To World Of Wearableart New Zealand Debut At Wifw Aw 11
New Delhi, 7th April 2011: World of Wearable Art- (WOW®), a unique art meets fashion concept that explores the human body as a living canvas to depict art brought intrigue, excitement and appreciation for creative innovation by young Indian design students at the Wills Lifestyle India Fashion Week A/W 2011 today.
From aluminum and metal wires to plastic pipes and iron sheets, young Indian design students have done complete justice to the concept of WOW®. 14 Indian WOW® designs of wildly imaginative, artistic quality have been displayed at this year’s Wills Lifestyle India Fashion Week. Hosted by Mr. Sunil Sethi, President, Fashion Design Council of India in the presence of H.E. Ms. Jan Henderson, New Zealand High Commissioner, the show welcomed an enthusiastic reception and curiosity behind the final FDCI Indian entries gunning for New Zealand’s coveted World Of WearableArt – show.
The brainchild of New Zealand sculptor Suzie Moncrieff, WOW® is New Zealand’s biggest social extravaganza that takes “art off the wall, out of static display and adorns the human body in wildly wonderful ways”. The presentation of Indian entries for WOW® 2011 reinforced WLIFW as a creative platform through its unconventional demonstration of creative ingenuity.
At the occasion, Mr. Sunil Sethi, President, Fashion Design Council of India said, “FDCI’s association with WOW® spans over 6 years and each year, it seems to immensely encourage participation from young Indian design students. In line with our commitment to nurture and harness budding talent, 14 spectacular Indian entries to be sent to WOW® 2011 Show in New Zealand, are displayed at the sprawling Fashion Week venue. Each year, the Indian entries to WOW® stun the global audience and this will only grow bigger and better. I hope that WOW® will inspire you all to design and create!”
Says H.E. Ms. Jan Henderson, New Zealand High Commissioner, “WOW® is a platform that allows creative minds from all over the world to take their talent to a new and exciting level. Indian entries are eagerly anticipated at WOW® for the sheer brilliance and precision in each garment. We have consistently received an overwhelming response from India and I am delighted to see the work of dazzling Indian designers displayed here at the Wills Lifestyle India Fashion Week. I would like to take this opportunity to thank Mr. Sunil Sethi and FDCI for supporting WOW® and encouraging young students to showcase their talent globally.”
The fourteen Indian designs whose entries are being sent to WOW® New Zealand to be judged this year include:
Open Section
- Be Twixt’ by Devyani Lal and Jaskeerat Bedi, NID, Gandhinagar
- JUXTA’ by Yogesh Chaudhary and Manas Barve, NID, Gandhinagar
Children’s Section
- Breakfast’ by Suvankar Pramanick and Madhumanti Ghosh, NID, Gandhinagar
- Eat Me & Save the day’ by Jayeta Rohilla, IAM, Gurgaon
- GULP’ by Ankita Choudhury and Deepit Chugh, NIFT, New Delhi
- Have it, Before He does’ by Neha Mehta and Khushboo Shroff, NIFT, New Delhi
Man Unleashed Section
- I Do’ by Animesh Nayak, Gurnain Kaur and Lipika Saurastri, NIFT, New Delhi
Gen-I Section
- Who Am I’ (Under The Microscope) by Vivek Gaurav & Drishti Chakravarty, JD Institute of Fashion Technology
Illumination Illusion Section
- Vibes’ by Nayan Negi and Khushboo Sinha, NID, Gandhinagar
- Iudicii’ by Animesh Nayak, Gurnain Kaur and Lipika Saurastri, NIFT, New Delhi
Kiwi Icon Section
- The Strength In My Love’ by Jaya Acharya, NIFT Kolkata
Avant Garde Section
- Impulsive Swords’ by Lokmani Narayan and Anand Chaudhary, NID, Gandhinagar
- Shoe is the Clue’ by Abhinav Prakash, NIFT, Chennai
- Walls of the hill’ by Jaya Acharya, NIFT, Kolkata
In 2010, NID Gandhinagar students Yogesh Chaudhary and Manas Barve won the highest, most prestigious accolade with the Supreme Montana WOW® Award for their ‘Loops’ garment in 2010. In 2009, Ragini Ahuja and Rishabh Rhode’s entry, Multi-Plug, were runner’s up for the Shell Student Design Award. In 2007, ‘The Weaver Finch Colony’ by Pearl Academy’s Jayaraj NP won the MainPower WOW® Factor Award chosen by Suzie Moncrieff as the most innovative garment. In 2006, NIFT New Delhi students, Narresh Kukreja and Shivan Bhatia, were highly commended and awarded for their ‘Bee Hive Bra’ entry in the Bizarre Bra Category.
Fashion Design Council of India and WOW® have been in partnership since 2005. In a bid to promote Indian fashion – FDCI has found great potential in the WOW® initiative. WOW® and FDCI encourage design enthusiasts across the nation to participate for its annual show in New Zealand.
The World of WearableArt Awards Show is a globally renowned art and cultural extravaganza held annually in Wellington, New Zealand, for the past 16 years. It twists conventional perceptions of both art and fashion churning out breathtaking works of art designed for the moving body into an extraordinary theatrical show.
Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’. www.fdci.org
About Brancott World of Wearable Art: First shown in 1987, World of WearableArt originally began as a promotion for a rural art gallery in Nelson. Nelson sculptor Suzie Moncrieff had the vision to exhibit art in the form of a live theatrical show and (WOW®) ® has since grown to receive international acclaim. There are no creative boundaries and past entries included materials as diverse as car parts, fishhooks, business cards, sausage skins, human hair and salmon skins. (WOW®) ®’s vision is to eventually take the shows around the world, culminating with a worldwide competition to be staged in New Zealand. For further information on (WOW®) ®, visit: www.worldofwearableart.com
About Tourism New Zealand: Tourism New Zealand (TNZ) is the oldest National Tourism Organization (NTO) in the world and has been operating in India for over 5 years. TNZ’s main focus is to promote destination New Zealand to international markets using it’s highly successful and award winning global marketing campaign ‘100% Pure New Zealand’, the Youngest Country on Earth. The campaign highlights New Zealand’s clean & green image, spectacular landscape, friendly people and young mindset as ideal for rejuvenation and adventure. An India focused consumer website www.newzealand.com/travel/india was launched two years ago. TNZ has a strong commitment to working closely with the trade community and organizes specially designed training initiatives such as the Kiwi Specialist Programme (online training programme) and Kiwi Link India (trade show). Tourism New Zealand’s main objective is to attract its target audience to Come Now, Do More & Send Others to New Zealand. www.newzealand.com
For more information contact:
For FDCI
Neha Kohli | 9811035226 | neha@fdci.org
Alpi Boylla | 9811749841 | aboylla@fdci.org
For World of WearableArt and Tourism New Zealand
Farheen
Ahmed | 9818245654 | fahmed@perfectrelations.com
Anuya Chakravarthi | 9820491896 | achakravarthi@perfectrelations.com