WILLS LIFESTYLE INDIA FASHION WEEK AUTUMN/WINTER 2011
6-10 APRIL, PRAGATI MAIDAN, NEW DELHI
New Delhi, March 24, 2011: Wills Lifestyle India Fashion Week, India’s biggest business of fashion event, today announced the complete list of participating designers, which includes a combination of fashion czars and promising young designers from across the country.
The WIFW Autumn/Winter 2011 edition will showcase collections by 141 designers on the runway and in the stalls. With a total of 41 shows and 77 designers on the show schedule and 64 in the stall, this season of WIFW will witness five action-packed days of absolute fashion under one roof.
Sunil Sethi, President, FDCI, said, “Wills Lifestyle India Fashion Week has always been a successful platform for buyer-seller interactions. It is gratifying to see this overwhelming response from leading and emerging designers who will participate at WIFW. I wish them all the very best. We still have a long waiting list of designers, who could not be accomodated, as we are falling short of space despite moving into a larger venue.”
Atul Chand, Divisional Chief Executive – ITC’s Lifestyle Retailing Business Division, said, “Wills Lifestyle India Fashion Week has been scaling new heights, edition after edition and I compliment all the designers in making this the country’s most prestigious event. I know that we have the very best of Indian fashion industry showcasing their collection this season and we wish them the very best.”
List of Participating Designers – Wills Lifestyle India Fashion Week (A/W’11)
Designers Showcasing via Stall Only
Accessory Designers
Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’.
For details visit www.fdci.org
About Wills Lifestyle: ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising – Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly ‘International Shopping Experience’ through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 72 stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion doubling the number of stores over the next few years.
Wills Lifestyle, ITC’s premium fashion & lifestyle brand has been recognised as the Retailer of the Year at the Asia Retail Congress 2011. Being one of Asia’s biggest retail forums, Asia Retail Congress has also awarded Wills Lifestyle for the Best Retail Marketing Campaign for the year 2010. The brand was also declared as the winner for Customer & Brand Loyalty in the “Retail Sector” at the 4th Loyalty Awards presented by Carlson Marketing. For details visit www.willslifestyle.com
For further information contact:
Edelman India
Ridhima Mehra /Anushka Bishen
ridhima.mehra@edelman.com / anushka.bishen@edelman.com
+91 96502 36868 / +91 98103 08819
