Lakmé Fashion Week And Fashion Design Council Of India Announce Phygital Fashion Week

~Reuniting once again after a successful season in March, the phygital event embodies the excellence of the Indian Fashion Industry and promotes an era of thought leading collaboration between the leaders of the industry Lakmé, FDCI and RISE Worldwide~

~ Tarun Tahiliani to open with a grand digital showcase jointly presented by FDCI and Lakmé Fashion Week ~

• Leading designers like Anamika Khanna, Pankaj & Nidhi, MXS by Monisha Jaising and Shweta Bachchan, Payal Jain, Abhishek Gupta, Geisha Designs by Paras & Shalini, Rina Dhaka, Rana Gill, Jade by Monica & Karishma, Shruti Sancheti, Arpita Mehta, Chola, Nidhi Yasha, Limerick by Abirr n’ Nanki, Nikita Mhaisalkar, NIRMOOHA and many more to grace the platform
• FDCI to present designers Troy Costa, JJ Valaya and Pearl Alumni The Pot Plant
• Leading Partners return to forge partnerships with top designers including NEXA, AJIO, Logitech & Natural Diamond Council.
• INIFD presents Gen Next winners Deepit Chugh and Twinkle Hanspal will be launched.
• Collaboration with NBA to celebrate its Historic 75th Anniversary Season
• One of a kind association with Indian lifestyle social commerce platform, Trell
• Sustainable Fashion Day to feature R|Elan^™ presents Circular Design Challenge winner ‘Bandit’, Eka, 6Degree x Gaurang, Tencel Carbon Zero presents Satya Paul by Rajesh Pratap Singh and R|Elan^™ presents Abraham & Thakore. Other showcases include a special craft documentary and a presentation of Peace Silk by Cocccon
• See Now Buy Now experience in partnership with AJIO LUXE
• The Lakmé Absolute Grand Finale announcement to follow soon

National, September XY 2021: The powerhouses of fashion and beauty in India – Lakmé, Fashion Design Council of India & RISE Worldwide are all set to jointly present a phygital edition of FDCI X Lakmé Fashion Week with digital and onground shows.

Lakmé Fashion Week and Fashion Design Council of India (FDCI) will release the schedule shortly comprising the best of curation and designers from Delhi, Mumbai and across India.

The upcoming season will showcase a host of new, emerging talent and the biggest and most established names from Delhi, Mumbai and other parts of the country that will set an unparalleled benchmark in innovations, sustainability, and creativity.

Sunil Sethi, Chairman FDCI commented, “The Fashion Design Council of India for decades has tirelessly worked to make the design industry lead from the front and leave a global footprint. Our partnership with Lakmé Fashion Week to present a joint schedule this season too, has blurred geographical boundaries and will help one view the Indian Fashion industry more holistically. It also enables both FDCI and LFW to deliver the best and obtain in all forms, be it creative or the business of fashion.”

Sumati Mattu, Head of Innovations at Lakmé said, “Lakmé led the inception of the Fashion Week in India decades ago with the idea of driving the twin worlds of fashion and beauty for the discerning Indian consumer. Since the beginning of the Lakmé Fashion Week, our attempt has been to inspire thought leadership while driving the interests and expansion of the Indian Fashion Industry and giving a stage to fresh design talent in the country. Our continued collaboration with FDCI to present a joint schedule, creates more opportunities for the industry to thrive and brings in more fresh talent into the industry folds. We continue to remain true to the pillars of Lakmé Fashion Week which are discoverability, sustainability and talkability as we present the best in Indian fashion & beauty this season to a global audience.”

Jaspreet Chandok, Head RISE Fashion and Lifestyle said, “With Lakmé Fashion Week, the idea has always been to help designers grow their businesses. With our renewed collaboration with FDCI, we are excited and set to present another season of outstanding ideas and designers. This time our collective strength from a buyer as well as consumer aspect will help elevate business for the designer industry and set new benchmarks in beauty and fashion.”

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About Fashion Design Council of India (FDCI):

A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take center stage, in a country, whose heritage is soaked in the flavors of indigenous crafts. For more information, please visit: www.fdci.org.

About Lakmé:

Lakmé, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and colour cosmetics in India since 1952 by launching numerous trends leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain. For Further Information log on to www.Lakméindia.com.

About Rise Worldwide:

RISE Worldwide is India’s largest independent Sports, Lifestyle and Entertainment company. Its portfolio includes Sports & Sponsorship Consulting, Fashion & Sustainability Platform Building, Athlete Talent Management, Licensing, Broadcast Production, Lifestyle and Entertainment with owned or managed key properties such as: Lakmé Fashion Week, India’s premier Fashion platform; Indian Super League, country’s premier football league; Tata Open Maharashtra, South Asia’s only ATP World Tour event; Jio Wonderland; The Voice of Fashion and SU.RE Sustainable Resolution.