MANDIRA BEDI TO INTERACT AT VARIOUS LEVELS DURING VAN HEUSEN INDIA MENS WEEK
27-29 August, The Grand, New Delhi
August 18, 2010 New Delhi: Van Heusen India Mens Week 2010 will have style diva Mandira Bedi participate in various platforms during the event. Mandira Bedi will be closely interacting with the participating of designers, celebrities and the media. She will also host shows, be on Facebook and twitter, contributing to the zest and excitement of Van Heusen India Mens Week.
Mr. Sunil Sethi, President, FDCI said, “The theme of Van Heusen India Mens Week is ‘style meets substance’. Mandira fits the bill perfectly. We have seen her in the sports arena as a TV host, now wait for her to surprise you with her fashion commentary.”
Mandira Bedi has been involved with the VHIMW 2010 from its early days as a part of the jury team for the Model Hunt held in Mumbai and Delhi. She will continue to bolster her support through the event. The Van Heusen India Mens Week 2010, will be held between the 27th and 29th of August. The biggest fashion trade event will exhibit the very best of Indian menswear designer talent, cementing India’s position as the 4th fashion capital for menswear in the world.
Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’. For details visit www.fdci.org
About Van Heusen: Van Heusen is the world’s No.1 Dress Shirt brand. It’s no different in India, except that it is also the country’s No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomises ‘fashion for the corporate’, and its design driver is the combination of fashion and elegance. Since its launch in 1990, Van Heusen has consistently tracked and understood the Indian male. In the last two decades the clothing preferences of Indian men have undergone many stages of evolution. At each turning point Van Heusen has stood witness to these changes and has been ahead of the curve when it has come to forecasting emerging trends and making it accessible to the Indian consumer. For more details, visit www.vanheusenindia.com
For further information contact
Edelman India
Shilpy Roy / Ridhima Mehra
shilpy.roy@edelman.com / ridhima.mehra@edelman.com
+91 96501 11652 / +91 96502 36868
VanHeusen
Janet Arole
Madura Garments
janet.arole@adityabirla.com
+91 97027 20666
