Rahul Mishra Is The Closing Show Designer For The Hyundai India Couture Week
The Closing Show of the Hyundai India Couture week An FDCI initiative in association with Reliance Brands will be presented on 2nd August at JW Marriott, New Delhi.
New Delhi, July 21, 2023: The Fashion Design Council of India (FDCI) and Hyundai Motor India proudly announce Rahul Mishra as the Closing Show designer for Hyundai India Couture Week. The Closing Show will be presented for the first time by Hyundai and will bring the curtains down on 9 days of showcases by the best of Indian couture. Hyundai and Rahul Mishra join hands, fueled up with innovation, style, design and deep appreciation for artisans that depict India’s rich heritage.
Rahul Mishra and Hyundai celebrate their partnership by showcasing a collection that brings two vibrant industries together and are built on the core belief of uplifting artisans and highlighting Indian culture through “We The People” initiatives that strives to draw enablers of couture, the artisans, to the face of this narrative. It envisions them as more than creators but as a juncture where artistic expression meets age-old craft and technical prowess that allows them the ability to turn imagination into reality. Our atelier celebrates each life that is touched by Rahul Mishra’s Couture in association with Hyundai.
Mr. Tarun Garg, COO, Hyundai Motor India Ltd., said, “With Hyundai India Couture Week 2023, we are continuing our commitment to usher once again in our Global vision of ‘Progress for humanity’. As a brand, it has been our continuous endeavor to transcend industries with collaborative efforts that draw us closer to our roots. The central theme of the closing show ‘We The People’ has been envisioned to make Hyundai India Couture Week a focal point that pivots a generational shift, bringing artisans to the fore and showcase inherent creativity and vibrancy of age-old Indian craftsmanship”
Mr. Sunil Sethi, Chairman, Fashion Design Council of India said, “Rahul Mishra has been making an impact across the world and the FDCI is extremely proud of his success – both domestic and international – having been a part of his journey since the very beginning at India Couture Week. Since Hyundai also wanted to focus on Indian craftsmanship this season, there was no better designer, as his collection is an homage to the Indian artisan.”
Mr. Rahul Mishra, Creative Director & Founder, Rahul Mishra said “I am thrilled to be joined by ‘Hyundai’ this season, as a title partners for our Couture Festive 2023 showcase at India Couture Week 2023. With our shared visions of environmental consciousness, constant innovation and prime workmanship, this partnership feels natural and instinctual. With this showcase, we celebrate the coming together of cuttingedge technology and traditional values of simpler, sustainable living that shall shape the future.”
An extension of the Rahul Mishra Couture Fall 2023 collection, showcased at the Haute Couture Week in Paris, this showcase is an evolution of the same line of thought with reality and imagination woven into its fabric, ‘We, The People’ strives to draw the enablers of couture, the artisans, to the face of its narrative. It envisions them as more than creators but as the juncture where artistic expression meets age-old craft and technical prowess that allows them the godlike ability to turn imagination into reality.
COLLECTION NOTE We, The People
Stirred by the announcement of India becoming the world’s most populous country, we ponder the relevance of ‘people’ for our brand and its constantly growing the community. Our atelier celebrates each life that is touched by Rahul Mishra’s Couture and the strength that it brings to the system. Our atelier celebrates each life that is touched by Rahul Mishra’s Couture in association with Hyundai.
Surfaces from ‘We, The People’ are an articulation of the fashion worker’s trance interlaced with their immediate reality. An embroiderer, seated in a concrete cube on a cushioned mat as they loop, knot and pull silk thread out of plain fabric through imprints of tiny motifs with a sharp needle hook called the aari. For hours, days and months spent on the same piece of fabric, an individual is painstakingly looping a stitch per second on yards of fabric to make one couture garment. Sometimes we wonder if their meditative state of uninterrupted focus transports their mind to a parallel imaginative universe of the vivid embroidery artworks.
‘We, The People’ is a work of wonderment that assumes if an embroiderer would really envision the adda (embroidery frame) turning to a lotus pond, and if there is an instance when they feel themselves in the Sundarbans amidst its virgin forest, caressing a majestic tiger. In the words of Albert Einstein, ‘Imagination encircles the world’
Made in India for the world, ‘We, The People’ articulates itself in a contemporary fashion while highlighting the quintessential, slow handwork of our atelier. Including the embroidery period, each piece is realised over an average of three thousand hours depending on the silhouette. While deeply rooted in tradition, the ‘look’ is modern and cosmopolitan. Our intention remains to create innovative & conscious creations that transcend art, fashion and technology.
Originating from our creative director’s first hand experiences, the collection’s primary inspirations are channeled through our team of designers, embroiderers, tailors and others in-between, as a collective dream similar to the Hyundai vision. Eventually, the atelier begins to function as a complex organism with each organ working towards a common goal. It is our constant intention to rightfully acknowledge and commend the contribution of our community to the maison’s founding vision of cultural conservation.
With this collection, we also observe Hyundai and Rahul Mishra’s efforts towards the reverse migration of embroidery artisans from the densely populated sub-factory set ups of large cities to their local communities in the Indian villages. Intended to not create for the sake of producing, but for an existing demand, we find a true purpose in the empowerment and inclusion of our people, that in-turn drives
Fashion Design Council of India
The Fashion Design Council of India is a not-for-profit organization that works to further the business of fashion in India and ensure its sustainable growth. It promotes and nurtures its over 400 members, who represent the best in Indian fashion. These members include fashion and accessory designers and professionals, educational institutions, and corporates.
The FDCI’s calendar of events includes the bi-annual LFW (prêt) for Autumn-Winter in March and Spring- Summer in October. It also hosts India Couture Week, the country’s most exclusive and premier fashion event, every July.
Other than these, the Council collaborates with different ministries in the Government of India, as well as other countries and organizations on hosting fashion and textile-related events and initiatives and creating opportunities for FDCI members across India and abroad.
Hyundai Motor India Ltd.
Hyundai Motor India Ltd. (HMIL), a wholly owned subsidiary of Hyundai Motor Company (HMC), is India’s first smart mobility solutions provider and the number one car exporter since its inception. Hyundai’s global brand vision of ‘Progress for Humanity’ creates a sustainable outlook for future generations by offering mobility solutions with industry leading technology.
HMIL presently operates with a robust network of 1 351 sales points and 1 520 service points across India. The strong model line-up consists of 13 car models across segments, EXTER, Grand i10 NIOS, i20, i20 N-Line, AURA, VENUE, VENUE N-Line, VERNA, CRETA, ALCAZAR, TUCSON, KONA Electric and all-electric SUV IONIQ 5. HMIL’s fully integrated state-of-the art manufacturing plant near Chennai boasts advanced production, quality, and testing capabilities. Hyundai Motor India Ltd. also forms a critical part of HMC’s global export hub with exports spanning 88 countries across Africa, the Middle East, Latin America, Australia, and Asia Pacific.
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