Tarun Tahiliani Is Wills Lifestyle Grand Finale Designer
Tarun Tahiliani is Wills Lifestyle Grand Finale designer
The premium fashion brand celebrates 10 years by associating with the celebrated fashion designer to present a spectacular finale
New Delhi, September 29, 2010: Wills Lifestyle, ITC’s premium fashion brand, today announced that Tarun Tahiliani will be the designer for Wills Lifestyle Grand Finale at the forthcoming Wills Lifestyle India Fashion Week, Asia’s biggest and India’s premiere fashion & trade event.
This season the two pioneers in style and innovation come together to set new benchmarks in creativity and fashion. Tarun Tahiliani will also create an exclusive collection for Wills Lifestyle that will be retailed from Wills Lifestyle stores across the country.
Atul Chand, Divisional Chief Executive – ITC’s Lifestyle Retailing Business Divison, said, “Wills Lifestyle Grand Finale has always set new benchmarks in creativity and has showcased the best of Indian fashion talent.
This year Wills Lifestyle celebrates 10 glorious years and we are delighted to announce that Tarun Tahiliani will be the Wills Lifestyle Grand Finale designer.
This season, Tarun Tahiliani will be creating magic on the ramp in his signature style.”
Mr. Sunil Sethi, President, FDCI said, “Tarun Tahiliani is one of the most coveted designers of the country. He is known for his glamorous style and we look forward to him as the grand finale designer for Wills Lifestyle India Fashion Week Spring/Summer collection.”
Speaking on the occasion, Tarun Tahiliani said, “It is indeed an honor and privilege to be the Wills Lifestyle grand finale designer. The Wills Lifestyle India Fashion Week platform is a powerful one and I hope to be able to create a collection that will delight the patrons of the label. It is a significant engagement between both the brands and I am sure the audiences will be thrilled to view the show and access the creations on display.”
The Wills Lifestyle Grand Finale will take place on Wednesday, 27 October 2010 in New Delhi at Pragati Maidan.
About Wills Lifestyle:
ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly ‘International Shopping Experience’. Currently there are 65 Wills Lifestyle stores in 35 cities across the country, and the brand is making rapid strides in terms of expansion. For details visit www.willslifestyle.com
Fashion Design Council of India – A Decade in the Business of Fashion
Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’. For details visit www.fdci.org
About Fiama Di Wills:
For the new, empowered woman, we introduce the world of Fiama Di Wills. A premium range of personal care products that effectively combine the goodness of nature and the benefits of science. This combination of exotic naturals and science is the culmination of four years of extensive R&D at ITC Research Centre and at international research labs. Exotic naturals such as Juniper, Thyme, Babassu, Macadamia nut, Watercress, Rosemary and Sage extracts combine effectively with advanced technologies such as Cuticle Restore Technology and Hydro Restorative System to offer consumers gentle and effective hair and skin care. The range from Fiama Di Wills includes Shampoos, Shower Gels, Conditioners and Soaps.