Wills Lifestyle declares
Sabyasachias the Grand Finale designer
Wills Lifestyle associates with the iconic Indian fashion designer for the first time!
The premium fashion and lifestyle brand is set to present a trend setting stunning Finale at the Wills Lifestyle India Fashion Week AW’2011
New Delhi, February 19, 2011: Wills Lifestyle, ITC’s premium fashion and lifestyle brand, today announced that Sabyasachi Mukherjee will be the designer for Wills Lifestyle Grand Finale at the forthcoming Autumn Winter 2011 edition.
Wills Lifestyle India Fashion Week is one of Asia’s biggest and India’s premiere fashion & trade event. Sabyasachi “The King of Kitsch” will be showcasing at the Wills Lifestyle India Fashion Week for the first time.
The ‘Kolkata based young & talented designer‘ incorporates ethnic handwork yet his designs have a true global appeal. His simple design philosophy “Personalised Imperfections of a human hand” with inspirations from deserts, gypsies, prostitutes, antique textiles and cultural traditions of Kolkata has got rave reviews globally.
Credited with making the national female attire – saree look ‘sexy’, Sabyasachi has converted many a western outfit-lover into a saree loyalist.
Labelled as “Bollywood’s main boy“, Sabyasachi has worked on prestigious Bollywood projects like Black, Paa, Raavan and Guzaarish.
Sabyasachi will be creating an exclusive collection for Wills Lifestyle that will be retailed from Wills Lifestyle stores across the country.
Atul Chand, Divisional Chief Executive – ITC’s Lifestyle Retailing Business Division, said, “This year Wills Lifestyle completes 10 glorious years and as a tribute to Indian Fashion we are delighted to announce Sabyasachi as the Wills Lifestyle Grand Finale designer. Sabyasachi’s collections are known for International styling with an Indian soul thus showcasing true heritage of India.
Wills Lifestyle Grand Finale has always set new benchmarks in creativity and entertainment and has showcased the best of Indian fashion talent. Sabyasachi will further strengthen the tradition and create magic on ramp in his signature style.
Our aim is to broad-base fashion and make designer wear accessible. Sabyasachi will be creating an exclusive collection that will be retailed from Wills Lifestyle stores across the country.”
Mr. Sunil Sethi, President, FDCI said, “Sabyasachi is one of the most coveted designers of the country with a unique style and artistic taste. His collections are imaginative and inspiring and we look forward to have him as the grand finale designer for Wills Lifestyle India Fashion Week. FDCI also appreciates the initiative taken by Wills Lifestyle to make designer wear more accessible through these designer tie ups.”
Speaking on the occasion Sabyasachi Mukherjee said, “It is indeed an honor and privilege to be the Wills Lifestyle grand finale designer. The Wills Lifestyle India Fashion Week platform is a powerful one and I hope to be able to create a collection that will delight the patrons of the label. It is a significant engagement between both the brands and I am sure the audiences will be thrilled to view the show and access the creations on display.”
The Wills ‘Lifestyle Grand Finale will take place onSunday, April 10th, 2011 in New Delhi at Pragati Maidan.
About Wills Lifestyle:
ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly ‘International Shopping Experience’. Currently there are 71 Wills Lifestyle stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion. For details visitwww.willslifestyle.com
Fashion Design Council of India A Decade in the Business of Fashion
Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’. For details visit www.fdci.org
