CellDSGN was set up in 2003 by Smita Singh Rathore and Shani Himanshu. The duo trained at the Domus Academy in Milan and went on to work with brands like Diesel, Gas Jeans, Neil Barrett, Pachamama and Levi’s.
11.11 is a fashion brand from the CellDSGN studio. 11.11 was launched with a standing ovation at the Delhi Fashion Week and has since successfully showcased its collections at the On Off exhibition in London and at Vendome in Paris.
