11:11 by CellDsgn

11.11 / eleven eleven is the pret label of the parent company CellDSGN Pvt. Ltd. whose design vision and marketing initiatives are spearheaded by the entrepreneurs Shani Himanshu, Smita Singh and Mia Morikawa who are respectively Fashion Design, Leather Design & Graphic Design graduates. nSince January 2014, Shani Himanshu and Mia Morikawahave been the creative heads behind the brand 11.11. In India 11.11 retails from its flagship concept store The Grey Garden in HauzKhas Village New Delhi in addition to other multiple point of sales in Mumbai, Calcutta, Bangalore, Chennai, Pune, Ahmedabad and Hyderabad. 11.11 also sells in USA, UK, Japan, France, Australia, Egypt, Kuwait, Bahrain, Singapore and Brazil.neleven / eleven is a signifier for synchronicity – 1 specifically is the number of mastery according to numerologists. eleven / eleven mainly represents a continuous quest for mastery.n nIn the past 3 seasons, 11.11 has consolidated its roots in the luxury space,while emphasizing on creating links between farmers, weavers, vegetable dyeing and block printing traditions. This resulted in a coherent and meaningful high fashion garment line that created grounds for ethical products while ensuring sustainability of local strengths. Attention has remained there and branched out from one plane to the next as we explore new layers of social and commercial engagementfocused under an eco luxury lens.nThe main markets that the label caters to be Japan, India, Middle East, U.S and Europe.n11.11 / eleven eleven sings about using the body as a field of expression while opening a dialogue on a range of dualisms such as modernity and pre-modernity / urban and natural based in the tradition of Khadi..n

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nBuyer’s Contactn

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nHimanshu Shanin

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nM: +91 9899661413n

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nshanihimanshu@11-11.inn

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nW: www.11-11.inn

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nMedia Contactn

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nAkshi Tyagin

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nM: +91 9654945034n

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nE: workshop@11-11.inn

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nW: www.11-11.inn

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