CellDSGN was set up in 2003 by Smita Singh Rathore andnShani Himanshu. The duo trained at the Domus Academy innMilan and went on to work with brands like Diesel, Gas Jeans,nNeil Barrett, Pachamama and Levis.n11.11 is a fashion brand from the CellDSGN studio. They havensuccessfully showcased its collections at the On-Off exhibitionnin London and at Vendome in Paris.nThe brand showcases everlasting fashion with handcraftedndesigns highlighting individuality & aesthetics along withna strong personality and expression.n11.11 does not believe in dated fashion and caters to the fashionnforward audience with a personal style. Also, the brand reinforcesnthe idea of shapes and celebration of individuality with minimalnwastage.
