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Every three months Ajit with his team develops a commercial collection idea under the name of “tiger of goa” for lot of street brands from Europe.
The brand works on the philosophy of wearable experimentation. The label caters to India and the Middle East. The brand plays a lot with patterns and silhouettes keeping in mind the subtleness of texture and embroidery.
His SS 13 collection is all about defining new silhouettes. Also the collection will include patterns, textures and embroidery as they achieve strong sporty and edgy fashion.
Fashion to him is, “Be yourself.”