AM-IT came into existence when the term craftsmanship was looked at and the question of the way it survives in India was raised.
nThe established products by the artisan, the industrial byproduct from greater commerce and AM-ITs parent label Amit Aggarwals imagery & execution; the coming together of these three very distinct nature and ages of practice translates into an anonymous domain of fashion.n nApplying conventional Indian hand printing and dyeing techniques on hand woven, organic fabrics alongside industrial waste, recycled plastics and other uncommon materials, morphs the traditional idea of beauty with an outlandish progressive aesthetic.n nAM-IT is for the person who has accepted the past and is open to its future; nearing completeness, hence the brand name (I am it).n nPared down to essentials and in its simplest and most honest form; the AMIT Spring Summer 2016 collection brings together two utilities of the common man, the polybag and the ‘gamcha’ (the hand woven traditional Indian towel).n
nA new fabric evolved out of the interaction of this contrast. A truly modern composition that celebrates and showcases the handcrafted nobility alongside synthetic smoothness.
nCandid silhouettes, surprising ruffles and cascades, making the fabric the nucleus of the collection.n nBuyer Contact:nAmit HansrajnM: +91 9873228801/ +91 9899323789nE:studio@amitaggarwal.com/sales@amitaggarwal.comhansraj.amit@gmail.com/amit.aggarwal0000@gmail.comn nMedia Contact:nAmit HansrajnM: +91 9873228801nE:press@amitaggarwal.com /hansraj.amit@gmail.com
