Anita Dongre has been at the forefront of fashion for over 20 years, and is the founder of the House of Anita Dongre(formerly And Designs India Ltd.). It comprises a portfolio of brandsAND, Global Desi, Anita Dongre Bridal Couture, Prêt and Menswear, Pinkcity and Anita Dongre Grassroot.
A metaphor for supreme craftsmanship, Anita Dongres designs showcase Indian aesthetics in a contemporary language. She is inspired by Rajasthans splendour and Indias rich craft tradition which she aims to revive and sustain while empowering craftspeople.
Being a vegan and an animal-lover, she lives her personal philosophy through conscious efforts as a fashion designer, thereby representing fashion with a conscience.
The designers India Couture Week 2017 collection titled “Tree of Love” is an homage to the Bishnoi tribe of the Thar in Rajasthan.
The tribe believes that gratefulness is expressed through every day practices of ethical living, coexistence and spiritual reverence to nature. History knows Bishnoi as the people who sacrificed their lives saving trees.
The key motif of the collection finds its inspirational roots in the khejri a super species of trees that flourishes to remain evergreen. Continuing the sentiment of giving back, Anita pledges to plant a new tree each time that a piece from this collection is sold. The feminine collection on rich silks with tulle and organza as under layers, in deep hues of maroon, ink blue and emerald green are balanced out with crème gold, create the most stunning couture for the modern day bride.
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Buyers Contact
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Aanchal Pandya
M: +91 8291455617
E: aanchal.pandya@houseofanitadongre.com
Media Contact
Bhavika Morparia
M: +91 9619106603
