A traveler, a thinker, a dreamer, and a designer. Anju Modis ethos permeate the layers, details and elements of the brand. The catalyst and the foundation of her designing philosophy have been her love for textile and the Indian craft. Her designs are inspired by a wide gamut of references from philosophy and architectural marvels. Each ensemble is exquisitely decorated to reflect, enhance and celebrate the cultural history of various cities and regions across the country, and is a tribute to modern feminism.
Maharaja & Rajasthan! Two words that conjure a vision of splendor and magnificence of luxury and vintage glamour, transporting HER to the land of bravery and honor, where folklores recount the tales of defiant yet compassionate Princesses and gallant chivalrous Princes. Two words that are at the center of her India Couture Week 2017 collection Sunehri Kothi.
Traveling through the land of architectural magnificence of miniature paintings, a cultural melting pot where many arts found origin and prosperity, she found herself on a road less taken to a humble yet resolute mansion – The Sunehri Kothi. Weathered and rugged, the exterior does little to give away the grandeur of what was once the Golden Mansion but on closer look, the gold emblazoned interiors and intricate architectural details give a peek into the splendor of Sunehri Kothi.
The miniature art, that found its genesis in Rajasthan, emblazoned through the palaces also narrates the splendor of yesteryears not only through the imagery but also with the fine Meenakari craftsmanship, the intricate and detailed brushwork, and the remnants of the colors – handmade from minerals, vegetables, indigo, conch shells, and embellished with precious stones, pure gold and silver.
With a sense of nostalgia and pride, celebrate the non-conformist Rajputana spirit, the resolute soul of Sunehri Kothi, and with that of Rajasthan.
Buyers Contact
Amir Sheikh
M: +91 9711113583 / +91 11 26348720
W: www.anjumodi.com
Media Contact
Vretti Aggarwal
M: +91 9999626469 / +91 11 26348720
E: vretti@anjumodi.com
W: www.anjumodi.com
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