Anju Modi has been an integral part of the Indian fashion industry right from its nascent stages. Having started her label in 1990, she has worked in the creative business for 20 creative years. She has been a quiet but strong force in the meteoric growth, awareness and potential of fashion in India.
A revered couturier, her designs have been drenched with passion, romance and seduction. The label Anju Modi is synonymous with beauty, panache and elegance, which over the past two decades has mesmerized ardent fashion followers. She is a founding member of the Fashion Design Council of India, and is currently an active Member of the Board.
In her illustrious journey spanning over twenty years, she has clients based out of the US, UK, Spain, Hong Kong, Singapore and most of the Middle East.
Anju Modi retails through her stores at DLF Emporio and Crescent, New Delhi.
Women of multiplicity – fiery yet compassionate, strong and gentle Draupadi is an embodiment of the empowered Indian woman. Her portrayal through the pages of the Mahabharata epitomizes the multi-faceted nature of a woman, and with her as the compelling inspiration for the Couture collection, Anju Modi brings alive her tale as it unfolds act-by-act.
The beauty and the charm possessed by Draupadi is unveiled as the stage sets for the opulent “Marriage to Pandavas“, with celebratory colors like crimson, caramel, tamarind and gold, accentuate the romanticism and the magnificence. Transitioning to the “Game of Dice” where shades of Ash Grey, Indigo Blue , Brutal Maroon reflect the dilemma and chaos echoing within Draupadi. The showcase culminates with Draupadis “Devotion” towards Lord Krishna, and subtle, delicate shades of fauna, blush and ivory resonate the ethereal bond.
The collection is not just a reflection of Draupadi; it is the voice of a woman and her struggle through the patriarchy.
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