“The melting pot of Anupamaas eclectic inspirations creates an inspiring and cultural collection of fetichistic fashion, attaching us to the roots of India and at the same time making us international urban nomads. Clothes for our own century.” Lidewij Edelkoort (worlds leading trend forecaster)n nAnupamaa has been experimenting and setting new milestones in her unique printing and needle work techniques. The print stories are unique and the philosophy is organic. The Anupamaa brand is regularly seen in the 150 stores of the iconic Anthropologie. The buyers claim to be in love with the eclectic, artistic look and the unusual use of colour..The legendary Australian fashion retailer, Belinda Seper has been quoted as saying “with Anupamaa, you get the soul of India.”n nThe brand is available in New Delhi, Mumbai, London, New York, Paris, Milan Tokyo, Kuwait, Dubai, Singapore, Ibiza, The Bahamas, Puerto Rico and many other countries.n nThe Autumn-Winter15 collection name is called Jamali Kamali. “An ode to the city I live in and an attempt to embrace all its living history.” The collection will be 2 pronged. Jamali will be Mughal inspired, purist, wedding ensembles. Kamali will use similar dresses say just the divided skirt or a Persian trouser and wear it in a modern, casual, ‘ anywhere in the world’ manner.n n
nBuyers Contactn
nAnupama DayalnM: +91 9810526858nT: +91 11 27175394nE: anupamaa@anupamaa.comnW: www.anupamaa.comn n
nMedia Contact n
nShivangi SharmanM: +91 9999911338nT: +91 11 41556791/92/93nE: shivangi@tccggd.com
