The raison detre of Anupamaa is the revival of the ancient, almost forgotten hand printing and needlecraft techniques of India. Anupamaas style in vintage meets bold and western. The print stories are often eclectic and the philosophy is organic. One of her favorite techniques of ancient hand printing using wooden bocks are carved by hand based on Anupamaas hand drawn sketches. The blocks are then dipped into dyes and placed on silks and cottons.n nAn important role for the brand is employment generation and our model is based on sustainable growth. We work directly and indirectly with craft people and several NGOs to meet these goals as well.n nThe motto is to honour master skills in house, producing a product that is unique and intensely handcrafted but in keeping with international quality standards. n nBuyers Contact:nAnupama DayalnMobile +919810526858nTel +911126175394nEmail ID – info@anupamaa.comnWebsite – www.anupamaa.comn nMedia Contact:nShivangi SharmanMobile: +919999911338nEmail ID: shivangi@tccggd.com
