The raison detre of Anupamaa is the revival of the ancient, almost forgotten hand printing and needlecraft techniques of India. Anupamaas style in vintage meets bold and western. The print stories are often eclectic and the philosophy is organic. One of her favorite techniques of ancient hand printing using wooden bocks are carved by hand based on Anupamaas hand drawn sketches. The blocks are then dipped into dyes and placed on silks and cottons.n nAn important role for the brand is employment generation and its model is based on sustainable growth. The brand works directly and indirectly with craft people and several NGOs to meet these goals as well.n nThe motto is to honour master skills in house, producing a product that is unique and intensely handcrafted but in keeping with international quality standarn nCollection Kama is inspired by Vatsayanas Kamasutra written in about 400 BC. And Mira Nairs sensitive film by the same name. Contrary to popular perception, the Kamasutra is not really a sex manual. It is an exhaustive guide on virtuous and gracious living and elaborates on love, family life…the aesthetic and the erotic. It celebrates pleasure filled living.n nThese are bridal clothes bursting with excitement …not so much for the wedding ceremony …but for what will follow.n nAll the clothes are completely rooted in tradition and totally within the modesty requirements of the demure Indian bride. Kamasutra stresses on adornment. Thus adorned she will use her beauty and body language to make her man feel like he is the only man in the world.n nAll it takes is the will of the bride and her desire to seduce her lover. In this game of seduction, these clothes will be transformed into tantalizing veils in one of the most ancient of arts. She is now ready to use her body and is unafraid to enjoy her newfound powers.n nThe fabrics brocades from Banara, tangail from bengal, chanderi from Chyanderi village, and Zardozi, gotapatti, pearl embroidery, hand prints, trims and tassels.. all created inhouse.n nJewelry: All jewelry has been designed and created by Anupamaa especially for the show.n nColours: i have tried to use colour symbolically according to Vedic Tradition. Celebratory indian colours like Sindoor reds and spice greens abound along with haldi, kesari, badami, pyazi.n nBuyers ContactnAnupama DayalnM: +91 9810526858 nT: +91 1126175394nE: info@anupamaa.comnW: www.anupamaa.comn nMedia ContactnShivangi SharmanM: +91 9999911338nE: shivangi@tccggd.comn
