Anupamaa by Anupama Dayal
The raison detre of Anupamaa is the revival of the ancient, almost forgotten hand printing and needlecraft techniques of India. Anupamaas style in vintage meets bold and western. The print stories are often eclectic and the philosophy is organic. One of her favorite techniques of ancient hand printing using wooden blocks are carved by hand based on Anupamaas hand drawn sketches. The blocks are then dipped into dyes and placed on silks and cottons.n nAn important role for the brand is employment generation and our model is based on sustainable growth. We work directly and indirectly with craft people and several NGOs to meet these goals as well.n nThe motto is to honor master skills in house, producing a product that is unique and intensely handcrafted but in keeping with international quality standards.n nThe main markets for the label are India, Middle East, USA n nThe quote defines Anupamaas WIFW SS15 collection.n n”Every minute has to be grabbed, lived, loved. nEvery minute is about growing by leaps and bounds
nLearning, guiding, dancing. nEvery environment has to be explored and owned! nThe Anupamaa woman. She owns her universe. Catch her if you can..”
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nThe clothes and the woman are seamlessly one. Swirls of silk, colour and print. The lightest clothes ever. Her life and roles. Urban, bold now, tropical and holiday relaxed the next minute always finding time also for herself for strength, sport and nature. So much nature that it becomes her second nature.n n nBuyers Contact:AnupamaDayalnM: +91 9810526858nT: +91 11 26175394nE: info@anupamaa.comnW: www.anupamaa.comn n nMedia Contact:Shivangi SharmanM: +91 9999911338nE: shivangi@tccggd.comnW: www.anupamaa.comn
