Ashish Soni launched his label in 1991 and ever since he is known for his sharply refined and deceptively simple sense of aesthetics.Immaculate tailoring & attention to detail derived from a menswear background remains the brands forte.n nHis signature lines are characterised by extreme simplicity, flawless lines, immaculate cuts and a perfect finish. His intuitive and original sense of style, combined with impeccable garment construction help create his signature style n nConceptual design as primary focus,experimentation with fabrics, infusing them with unusual textures and treatments are the hallmark of the brand. Embellishments are subsidiary and used with great restraint to highlight form.n nHe was the first Indian designer to be invited to hold a runway show at Olympus fashion week, New York and he showed at this platform consistently till 2009.At his debut in Olympus fashion week, New York, September 2005, he was hailed as “one of New Yorks new discoveries” by International Herald Tribunes Suzy Menkes.n nAshish N Sonis collection titled Plumage for Spring Summer 2015 is an amalgamation of prints which have been developed by digitising a variety of Feathers. Images of Long feathers, downy feathers, wing feathers have been superimposed one on the other to create placement printed garments.n nFeathers then of ostriches, flamingos, the Amazonian Macau and off course, the Indian peacock have been juxtaposed in perfect design, texture and balance to engineer the printed looks.n nFeathers of course are powerfully associated with sexuality, with display, with showing off as it were, as the male bird signals the female, with his colour and plumage. But it is Flight, soaring beautiful flight so often envied by human kind that above all is evoked by feathers. Qualities of gentleness and softness in some prints are counterposed by strong often-rigid feathers that stabilise flight.n nMinute handkerchief prints support the collection by creating a complete contrast between two completely different print schools.n nA group of white, teal and washed chambray blue pieces add solid relief to the ensembles. The collection is quite tailored and incorporates a lot of everyday separates, which have been put together keeping in mind pieces that are now synonymous with the label.n n
nBuyers Contact:n n
nSmita SoninM: +91 9811110183nT:+91 11 41031004nF: +91 11 41031005nE: ssoni6@gmail.comnW:www.ashishsoni.comn n nMedia Contact:nPareina ThaparnM: +91 9818665659nE: pareina.vty@gmail.comnW: www.ashishsoni.comn
