Ashish N Soni has carved out a distinctly original niche with a sharply refined and deceptively simple sense of aesthetic. Immaculate tailoring & attention to detail derived from a menswear background remains the brands forte. Experimentation with fabrics, infusing them with unusual textures and treatments took him to conceive embroideries for the house of Francois Lesage, Paris. Ashish was also the first Indian designer to be officially invited to present his collection at the Olympus Fashion Week, New York. n nThe immaculate balance between mind and eye, skill, innovation and sense of drama translates into the timeless and distinctive making it the brands forte. With design and shape as his primary focus, embellishments are subsidiary or mere enhancers.n nThe former Incredible India brand ambassador completed 20 years in fashion and celebrated his retrospective with ABSOLUT Soni, which commemorated 20 years of his work in fashion. n nAshish Sonis Spring Summer 2016 collection : The Inner Childn
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nIts not just about following trends; its about loving and cherishing something the same way you would if it were given to you by a beloved aunt. This collection is about a chic and stylish woman with an eccentric spirit .I took inspiration from style icons who brought together sophistication and magnificent extravagance. Menswear and downtown New York references all mixed together. I was influenced by the women around me, from cool girls on the street to modern day-icons who have managed to retain their the inner child.n nDenim has been close to me for as long as I can remember. The thought was to put a contemporary spin on timeless Denim and develop innovative new processes to develop a denim repertoire by creating refined shapes and lengths of those signature dresses keep things coy.n nIn a range of true-blue washes, Denim, without doubt is my hero of the season But by combining fabrics and textured in ways that require hands on exploration to even figure out where and how the denim begins and merges into other base fabrics. There is a three-dimensional element in the form of unusually rendered embroideryn nThe aim was to create a slick, sophisticated wardrobe staples developed using intense pattern making and craftsmanship that highlight good taste and elegant dressing.n nWith an emphasis on tailoring and clean, architectural lines where craftsmanship is a key ingreidient.n nThe colour pallete is various shades of indigo interspersed with signature white. White is about taking something perceived as soft and demure and injecting it with a progressive edge. Black also plays a significant part alongside salmon skin color in the form of supersized bands of color.n nBuyer Contact:nSmita SoninM: +91 9811110183nT: +91 11 41031004/ +91 11 41031005nE: ssoni6@gmail.comnW: www.ashishnsoni.comn nMedia Contact:nPareina ThaparnM: +91 9811555659nT: +91 11 32976206nE: pareinathapar@gmail.com
