Chhaya Mehrotra

The eponymous label Chhaya Mehrotra is a dream come true for Chhaya who hails from Banaras and has a strong textile background .Her education in Textile Design at NIFT only strengthened her love of design which is evident in the use of varied techniques, both traditional and modern, with equal ease in successive collections.n nIn 2006, Chhaya was appointed as a Member in the Advisory Committee to DC Handlooms during the Government’s Cluster Development Initiative in Varanasi. In 2014 the label made it to the list of top 20 finalists for the Vogue India Fashion Fund.n nThe brand’s USP lies in its exclusive use of natural fabrics, flawless finish, an expertise in creating colour harmony and constant experiment with surface techniques.n nThe domestic Indian market is our main market. We have our presence in stores like Elahe, Fuel, Amara, Aura, Sasya and Hue.n nThe Spring Summer 2016 collection‘Bubbly in Paris’ is another experimental collection after ‘Bubbly Banarasi’. It’s seated in the beauty that she brought back with her from a short trip to Paris. The street style, the architecture, the cafes and the crowd and the ‘oh so’ fascinating audience with Madame Marie Antoinette at Versailles!n nThe collection subtly manifests French influences in a skilfully crafted handloom collection from Banaras that has led us to innovate new woven looks and revisit vintage European designs woven in Banaras almost 7 decades back!n nBuyer Contact:nHarit Mehrotra/ Chhaya MehrotranM: +91 9999403336/+91 9999317001nE: mehrotra.h@gmail.comnchhaya.a.mehrotra@gmail.comn nMedia Contact:nVibhuti Vohra Arora/ Chhaya MehrotranM:+91 9910840222/+91 9999317001nE: vibhutiv@gmail.comnchhaya.a.mehrotra@gmail.com