The eponymous label Chhaya Mehrotra is a dream comes true for Chhaya who hails from Banaras and has a strong textile background. Her education in Textile Design at NIFT only strengthened her love of design which is evident in the use of varied techniques both traditional and modern, with equal ease in successive collections.nIn 2006, Chhaya was appointed as a Member in the Advisory Committee to DC, Handlooms during the Government?s Cluster Development Initiative in Varanasi. In 2014 the label made it to the list of top 20 finalists for the Vogue India Fashion Fund.
ntnThe Brand?s USP lies in its exclusive use of natural fabrics, flawless finish, an expertise in creating colour harmony and constant experiment with surface techniques.
nThe domestic Indian Market is our main market. We have our presence in stores like Elahe, Fuel, Amara, Aura, Sasya, Hue, etc.
n?The Wild Bridesmaid? ,our SS?18 collection is for the free spirited muse who loves to be lost in her thoughts , day dreaming her life and yet she turns up where she wants to ,in her effortless bohemian spirit! A mix of skirts, crop tops, shrugs, tunics and capes in Jersey and silk georgettes, with a wear me anywhere kind of vibe!n
nBuyer Contact:
nChhaya Mehrotra
nM: +91 9999317001
nE: chhaya.a.mehrotra@gmail.com
nW: www.chhayamehrotra.co.inn
nMedia Contact:
nChhaya Mehrotra
nM: +91 9999317001
nE: chhaya.a.mehrotra@gmail.com
nW: www.chhayamehrotra.co.in
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