Cloud by Ruchi Mehta

Cloud by Ruchi Mehta

Where the cloud is a nebulous symbol of the thoughts & ideasnthat we all live inside of.nThe label ‘Cloud’ is an effort to define and redefine the meaningsn& perceptions that we attach to our clothing, our body shapesnand our self-expression.nUsing a combination of vintage Indian textiles with thencontemporary, the concept of Indian/western is created.nOften the shapes of the Indian folk costume are reinterpretednas western wear separates, creating nostalgic pieces, vaguelynreminiscent of times bygone.

Contact Details