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Deepika Govinds creations are original, innovative and spirited.
Deepika holds sacred all that has been crafted by the human hand. Her Design philosophy is as organic as `Fashion for the EARTH (E=Elements; A = Art; R = Revolution; T = Technology; H = Human Hand.)
Her label stands for resuscitating and rejuvenating dying Indian weaves and crafts in a modern capsule. Her flagship stores are in New Delhi and Bangalore and internationally the designers main markets are high end multi-designer stores in UK, US, Europe and Australia.
This season Deepika Govind goes Khadi Kool. Her SS 2013 collection is all about wearing khadi the way it is, appreciating the coarseness, the missing weaves, the slubs and more.
Fashion to her is, “Experimenting on new silhouettes, exploring unusual hues of the colour palette, and texturing to create new surface textures.”
