Ekru by Ekta and Ruchira , is a label synonymous with classic design and understand elegance. The brand philosophy is simple, wearable and refined outfits for the women of today keeping a balance between contemporary fashion and traditional Indian clothing. The main markets are nationwide and middle east. The brand is well known throughout the country, Middle-east & US are potential buyers as well.n nEkru as a brand has always been known for its use of extensive embroidery, usage of Indian textiles, bright coloures , in short all that which represents a colourful & soulful India.n nThe A/W 2014 collection deals with Indian textiles & traditions at its best. The collection uses a lot of block prints, Ikkat, Indian embroideries. The silhouettes vary from Indo-western to heavy anarkalis, dressy tunics. The season calls for festive wear, the collection aptly crafted to suit the needs & thus become a piece of ones heirloom.n n nBuyers ContactnRuchira Kandhari/ Ekta JaipurianM: +91 9830152625/9830015425nE: ektaruchira.ekru@gmail.comn nMedia ContactnRuchira Kandhari/ Ekta JaipurianM: +91 9830152625/9830015425nE: ektaruchira.ekru@gmail.com
