Ekru by Ekta Jaipuria & Ruchira Kandhari

Ekru by Ekta and Ruchira , is a label synonymous with classic design and understand elegance. The brand philosophy is simple, wearable and refined outfits for the women of today keeping a balance between contemporary fashion and traditional Indian clothing. The usage of organic fabrics is a trademark, along with generous dose of traditional Indian embroidery with a twist.Our main markets are nationwide and middle east.n nThe collection showcases a heady mix of Chanderi, Kora and varied kinds of woven fabric. The pieces are ornate yet light, combating the summer sun and retaining the freshness of the season. The embroideries are a mix of our heritage, yet with a modern interpretation, comes alive with the usage of beautiful & sober colours. Wearable silhouettes are accompanied by interesting drapes. Prints are also an important part of this collection. The lotus has been a huge source of inspiration this season. The colours vary from mauve to baby pinks to whites and yellows.n n nBuyer’s Contact:nEkta Jaipuria / Ruchira Kandharin M: +91 9830015425 / +91 9830152625nE: ektaruchira.ekru@gmail.comnW: www.ekru.inn nMedia Contact:nRuchira Kandhari / Ekta Jaipuria n M: +91 9830152625 /+91 9830015425n E: ektaruchira.ekru@gmail.com n W:www.ekru.inn