Ekru by Ekta and Ruchira, is a label synonymous with classic design and understand elegance. The brand philosophy is simple, wearable and refined outfits for the women of today keeping a balance between contemporary fashion and traditional Indian clothing.nThe brand is known for its understated elegance, their modern interpretation of Indian traditions. The amalgamation of Indian textiles and Indian thoughts from a western inspiration is what will make you stand out, thus becoming a part of your heirloom to be passed on to the next generation.n nThe labels main markets include the Middle East, London, Singapore and also all over India.n nTaking inspiration from the vestiges & splendour of ancient & developing times, virtues & cultures, the collection comes together to narrate a story in itself of a divine element draped in organza, chiffon & geeorgettes, in softer pastels oozing elegance. the humans also rejoice the arrival of summer besides their dame elegance, through the folds of drapes, white base & light floral prints. the aymmetrical line weaves the story of uneven life road, while the colours lift your spirit. the mandala inspiration at the end brings it all together & conjures the story towards its final rendition.n n nBuyer Contact:nEkta JaipurianM: +91 9830015425nT: +91 33 65228668nE: ektaruchira.ekru@gmail.comnW: www.ekru.inn nMedia Contact:nRuchira KandharinM: +91 9830152625nT: +91 33 65228668nE: ektaruchira.ekru@gmail.com
W: www.ekru.in
