Falguni Shane peacock have built a career in fashion by following their own set of rules. The secret of their success is the unique and unusual styling and attention to detail; they give to each design to create “luxury”.
The Falguni Shane peacock brand carries the signature use of feathers, sequence and prints. Integral to the peacock culture is the juxtaposition between contrasting elements: fragility and strength, tradition and modernity, fluidity and severity.
Our sensibility, combined with a touch of high octane glamour and our devotion to rock and roll the transition from chic to edgy, combined with a slightly wicked charm makes our clothes perfect for a rock and roll superstar.”With immediate goals to further expand peacock product offerings and retail locations globally, the peacocks long term strategy involves continuously growing their fashion empire into an international lifestyle brand, and establishing the company as a worldwide powerhouse of style.
The new collection features a medley between the queen of the French capital and the grand palace of Junagarh Rajasthans cultural jewel. As the kaleidoscopic carousel illuminated with light, it casted a shadow on the fluttering peacock across the hall gliding with other wild and exotic beings at the carnival assembled inside the Juna Mahal. In the honour of the Parisian queen who was enamored by the ingenious display of colour. Every detail accumulates into translating a visionary saga of love. From transcribing the innumerable structures of the architectural gem on ensembles to varnishing them with refined stones and pearls, it reflected the true essence of the 13th century wonder.
Channeling the spirit of a traditional mela, inside the palatial walls of the juna mahal contrived a lustrous mayhem of all things beautiful under one roof. The chrome appliqué technique replicated the structural marvel and living elements from the wilderness on the fabric. The line is innovational in terms of method but natively rooted in terms of approach. The cuts are traditional yet au courant serving as the perfect brew for todays bride. Cropped blouses with sheer, feather and ruffle details are teamed with chrome appliqué and crystal work embedded structured lehengas. The palette remains eccentric with muted tones and pastel domination in full play. Soft shades like bleached sand, pink champagne, rose smoke, grey dawn, silt green, smoke grey, whisper pink dusk, storm grey and moon beam. As the modern Indian bride commences the new journey of her life with a whole new perspective, the narrative behind our line identifies with the ideology of embarking on a new adventure with confidence and certainty.
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Buyers Contact:
Krupa Vora
M: +91 9820077537
E: krupsv@gmail.com
W: www.falgunishanepeacock.in / www.falgunishanepeacock.com
Media Contact:
Meghna Shah
M: +91 9821214859
E: tandem.comm@tandemcommunication.net
W: www.falgunishanepeacock.in / www.falgunishanepeacock.com
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