The label stands for smart clothes which are practical and functional with embroidery details.
The main markets the label caters to are India, UAE and USA.
Her SS 13 collection is a bohochic in which georgette, chiffon and satin have been used. Each garment can go from day to night and the colours used are pistachio, ivory, salmon, lemon and indigo blue. The embroidery in this collection is inspired by the architecture and design of the domes in South-East Asian countries.
Fashion for her is, “Stylish yet practical.”
