IMA Clothing Pvt. Ltd is a joint venture between Biba Apparels & Manish Arora. In a first of its kind venture in the Indian apparel industry, the countrys largest ethnic women wear retailer BIBA and internationally acclaimed fashion designer Manish Arora have entered into a joint venture agreement to promote Manish Aroras premium ethnic wear brand INDIAN by Manish Arora. While doing so, BIBA has picked up a majority stake (51:49) in the newly formed joint venture company marking its foray in the bridal and luxury ethnic wear category.
INDIAN by Manish Arora is a premium ethnic wear brand launched in 2009, particularly to tap the burgeoning premium ethnic wear segment in the country. It offers outfits such as Salwar kameez, kurtis, tunics, t-shirts, sarees, lehengas among others. The company now plans to have a pan-India presence while exploiting BIBAs strong retail expertise, production capabilities, robust supply linkages and well established network. To start with, the company plans to open up exclusive brand outlets in major metros; and also be available at prominent BIBA stores and other major Multi Brand Outlets (MBOs).
Indian by Manish Arora is a contemporary Indian wear collection for a modern women inspired by Manishs colourful and vibrant world using traditional Indian craftsmanship for weaving, embroideries and embellishments and at the same time incorporating state of the art printing, pattern making, stitching and finishing machines to create a beautiful, premium and extremely fashionable clothing line.
Buyer Contact:
Mrityunjaya Gupta
M: +91 9717590957
E: Mrityunjaya.gupta@imaclothing.in
W: www.manisharora.com
Media Contact:
Kapil Sangwan
M: +91 9899101991
E: kapil.sangwan@imaclothing.in
W: www.manisharora.com
