Designer profile.
ITRH is the poetic brainchild of Ridhi Bansal & Mohit Rai, conceived out of a singular directive—to create a house and a haven in fashion which nurtures the authenticity in craft of our country and an ode to maximalism. Each look and every collection by ITRH focuses on re-imagining and creating heirloom treasures with a contemporary soul. From indigenous textile crafts, intricate embroideries to classic silhouettes, modern maximal embellishment, and towards excessive pieces of wearable art.
Both Ridhi and Mohit have a common goal in aesthetic and over 13 years of industry experience as stylists and designers having worked with some of the biggest names and talent houses in both fashion and films.
The brand in itself is a self-expression for both the partners towards an excessive vision and long-term investment pieces