The brand’s culture is about understanding Indian origins to illuminate the present India, and in doing so, seeking the balance between history and modernity.
The main markets the label caters to are USA, UK, Italy, Middle East and Japan.
Her SS 13 collection brings a fresh mood and approach. The collection has 4 themes: Hard Candy is a vibrant neon fantasy played out in a sharp contrasts and kitschy motifs Indigo hue plays with blues, white and specialized dyes to evoke fluidity. Monochromatic African Safari roars in black and white tribal patterns. Gelateria creates a romantic melody in soft pastels with lace and delicate embroidery.
Fashion to her is, “is bold and self-aware.”
