Jaya Rathore
Jaya Rathores interest and knowledge of Indian craft forms have fuelled her experiments with textile revival. Her explorations of heritage weaves and embroideries have resulted in artistic pieces which go beyond trends and expiry dates and possess an inherent heirloom value. Attention to detail, fabric development and painstakingly handcrafted embroideries speak of a couture approach to design, even in her prêt line. Jaya Rathore retails from Aza (Mumbai & Delhi), Carma (Delhi), Ogaan (Delhi), Elahe (Hyderabad), Elan (Ahmedabad) and Mirangee (Jaipur). Her Flagship store is based in Kolkata.n nThe label is defined as handcrafted luxury clothing. The JAYA RATHORE label stands for handcrafted luxury, with a focus on heritage embroideries and textiles. Understated yet opulent, the creations aim to be modern classics.n nThe label currently caers to markets in India, and is now aiming for the Middle East.n nThe Spring Summer 2015 line is inspired by the Indian “Jaali” or netting in marble windows, as filigree jewellery and chikankari techniques. A subtly graphic presentation of a modern heritagen nBuyers Contact:nJaya RathorenM: +919331034103/ +918334996404nE: jayarathore.cal@gmail.com / jayarathore.67@gmail.comnW: www.jayarathore.inn nMedia Contact:nJaya RathorenM: +919331034103/ +918334996404nE: jayarathore.cal@gmail.com/ jayarathore.67@gmail.comnW: www.jayarathore.inn