A founding member on the Board of Governors of the Fashion Design Council of India (FDCI), and the first official brand ambassador for global crystal giant, Swarovski, JJ Valayas journey in the world of luxury has been nothing short of spectacular.
He co-founded the House of Valaya along with his brother, TJ Singh with the launch of its couture label, JJ Valaya in 1992. The brand today encompasses Haute Couture, Bridals, Ready-to-wear and Home along with specialised and bespoke design services. A larger than life approach to luxury fashion & lifestyle has been the distinguished hallmark of this maverick Monarch, who considers himself a Royal-Nomad, and it is the marriage of history and its rare crafts with the madness of the new that sets the pace for him. He believes that true style is meant for those capable of embracing both, the whimsical and the elegant. It is indeed this edgy classicism and grand level of sophistication that truly defines the Valaya ethos.
He is today considered one of Indias leading fashion pioneers and founder of one of its most respected luxury fashion and lifestyle houses, a journey that has earned him the title of the Czar of Indian Couture.
