Josh Goraya
Cementing traditional sartorial ethics with radical modernism, Josh Goraya is determined to shape an alluring world of restrained class. Contemplating a dark & engaging identity; the label reflects notions of ease and linearity.
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nHaving graduated from the National Institute of Fashion Technology with an award for creative excellence, he triggered his professional career amid Rohit Gandhi + Rahul Khanna in January 2006. After five ardent years, he began to exemplify his original creations in early 2011. Today he heads his namesake label, JOSH GORAYA.n nThe bedrock of Goraya’s work is encouraged by discreet sexuality and masculine tailoring. Its the contradiction between uprising youth culture and undying classics which motivates him; concerned with constant search, timelessness and longevity.n nIn February 2013, Josh won the fifth season of Indias biggest design competition – Lets Design, supported by Cotton Council International (CCI) and Fashion Design Council of India (FDCI).n n”Lucid Play”, from Josh Goraya is the manifestation of contemporary art and modern youth, a celebration even. The aesthetics of this collection can be seen through the graphic play, infused with detailed craftsmanship and the sense of refined ease.nThe collection is a disciplined journey, in-keeping with the vitality of the modern fashion sensibilities. Clean edges, strong and bold accents of colour, creatively amalgamate the practical, the masculine and elements of feminism within the collection.n nThis high street collection from Josh Goraya uses lightweight linens, cottons, georgettes and their blends for the women’s wear range and heavier linens for the suits and jackets for the men’s wear. Colours and Silhouettes add to the androgynous marriage of the garments, be it the Mars Red, the Tender Greens or the Spectral Yellows or the Malibu Blues. “Lucid Play” is our expression of SS15, a season that embraces the exquisite.n nBuyers Contact:nJosh GorayanM: +91 9958011511nE: info@joshgoraya.comnW: www.joshgoraya.comn nMedia Contact: n Josh GorayanM: +91 9958011511nE: info@joshgoraya.comnW: www.joshgoraya.comn
