Masaba is a diffusion line label under Masaba Gupta. Masaba graduated from SNDT women’s university in 2009 with a diploma in Apparel Manufacture and Design.
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nThe label made its fashion week debut at Lakme Fashion week, titled Gen next. The strength of the label lies in the ability to marry traditional Indian sensibilities and aesthetics while keeping the modern context alive. Since its inception the label has worked intensively with prints,and the ability to turn mundane everyday objects into prints has been the strongest USP of the label which have translated into huge trends in the country. With the target age group between 18-30yrs the label has also worked to make the traditional Indian silhouette of the sari more consumer friendly. Apart from being an ever evolving label we have worked with weavers from many remote areas in India like Himachal , Bangalore and Hyderabad and created woven designs. The biggest plus of the silhouettes are that they are age versatile as well as those that can be easily worn around the world. The fabrics used are extremely lightweight and easygoing and Indian textile and handloom merged with quirky,outlandish prints in vibrant colors with comfortable & fuss free garment construction is our main area of expertise.
The Spring/Summer 2017 collection at Amazon India Fashion Week captures the mood of the perfect cocktail hour on a New York sidewalk. The collection brings out the diversity in dressing in the cultural melting pot that is New York. Chic, classic, yet folksy the separates in the line are a perfect marriage between delicate & power dressing for any young women. A monochrome palette dominates with bursts of tone-on-tone ensembles in shades of cherry, pink, green & a luxe electric blue. The silhouettes are an embodiment of progressive Indian wear, featuring capes with peek-a-boo bustiers, bell bottoms with slinky slips, sensuous drapes with oversized shirts baring the décolletage in rich charmeuse satin, block printed velvet & fine plush silks. Alongside prêt looks that effortlessly convert into night- time pieces, the line also consists of shift dresses with constructed jackets , oversized silk shirts ,cropped hakoba shirts with thigh-high slit skirts , boudoir- dressing inspired suit-sets, cool knit tops highlighted with pearls , sequins and vintage Indian motifs which are perfect for the quintessential Boss Woman.
Buyer Contact:
Sagar Chhabra
M: +91 8452989697
E: sagar@houseofmasaba.com
Media Contact:
Anvita Jain
M: +91 9167349367
E: anvita@houseofmasaba.com
