Namratas vision is that of a global aesthetic. Her clothing easilyntranslates across geographies and other artificial constructsnsuch as age, race and point of view. The Joshipura line fusesncontemporary silhouettes with modern interpretations ofnartisanal embellishments. An important signature element isnher innovative use of colorstrong expressions of color contrastednwith beautiful embellishments.nHer clothes are retailed in India at her three stores: DLF Emporio,nThe Crescent and D7. She also sells to an exclusive list of retailersnacross India; Evoluzione, Elahe, Aza, Ensemble. Internationallynthe clothes are sold at Anthropologie, USA, Bloomingdales, Dubainand United Arrows, Tokyo, to name a few.nNamrata, a NIFT graduate, launched her clothing line in Indianin 1996 under the Namrata Joshipura label.
