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Nida is a self-obsessed street-o-holic of Indias colourful alleyways.
Her design philosophy is “art translated” in more ways than one. She achieves to create a unique look that breaks all boundaries by combining disharmonious elements together into a unified whole.
Nidas flagship store The Box has presence in Hyderabad, Delhi and Kolkata. On the international map Nidas creations are available in UK and the Middle East. The brand has a strong artistic veneer.
Her SS 2013 collection is titled, Sapna Cinema and is psychedelic dreams in Technicolor cinemascope and as a result is a manifestation of several colourful stories that unfold in dreams.
Fashion to her is, “Boho chic.”
