The label epitomizes her design philosophy “art translated” in more ways than one. It embodies a unique look- which breaks all boundaries, which believes in combining disharmonious elements together into a unified whole.nThe brand has a strong artistic veneer. It’s about orchestrating and delivering a total experience based on a deep understanding of what the consumer wants.nThe brand caters to markets in USA and the Middle East.n nThis Collection is a DancenAs Basanti Tango’s to a TunenShe is the Freida of the Flapper FortiesnWith flowers in her hair and a song on her feetnPirouetting in the golden autumn sunnIn a Bohemian Waltz of Bombay VelvetnThe collection is set in the jazz India of 1940s. Basanti is freida who has found her way to the enchanting land of the sepia.nWith beautiful handloom organic fabrics to funky digital prints, the collection finds a wonderful balance of the earthy and the flamboyant.nFrom the Ballrooms to the BoondocksnThe spirit of Bombay and the soul of Jazz musicnWafted across lines of color, class and creednBinding together diversities and adversitiesnCreating a cross-cultural melting cauldronnWhere elite Anglo-Indians, genteel Parsees, gregarious Goans,nNationalists, Radicals, Nobles or PlebsnCame together to instigate and imbibe this brave new wave.n nSilhouettes are inspired by the ease of jazz spiked with the bohemian spirit of Freida. Variations of tail coat dresses and jackets, easy relaxed tunics and shirts, cocoon tops, trench dresses, waist coats, some structured jackets and skirts, body con dresses, leggings and throws complete the collection.nColors range from shades of light grey to deep charcoal. Ink, indigo and midnight blue being very prominent.Shades of orange and rusts, fuschias, burnt yellows with hints of brown. Teamed with a generous flash or red.nTechniques of treatment include flocking, matting, various kinds of printing techniques and patchwork.nFabrics range from fine handlooms to silk based mill made fabrics. Lots of checks and stripes in cottons and silks.n nBuyers ContactnPragati Bhardwaj nM: +91 8447395440nT: +91 11 40546052nF: +91 11-26018380nE: buyers.nidamahmood@gmail.com nW: www.nidamahmood.comn n nMedia ContactnPragati Bhardwaj nM: +91 8447395440nT: +91 11 40546052nF: +91 11-26018380nE: press.nidamahmood@gmail.com nW: www.nidamahmood.com
