Nida Mahmood

+91 9953768705 T: +91 11 40546052

Nida Mahmood

The label epitomises her design philosophy “art translated” in more ways than one. It embodies a unique look- that which breaks all boundaries, which believes in combining disharmonious elements together into a unified whole.n nThe brand has a strong artistic veneer. It’s about orchestrating and delivering a total experience based on a deep understanding of what the consumer wants.n nThe designer caters to markets in USA, Middle Eastn nThe Spring Summer 2016 collection is themed ‘Junglee Billee’.n”Circling on the edge of the urban forestnThere is a rare breed of the original cats of coolnFeline, Ferocious, FlamingnAs virile as she is vulnerablenFire & Fleur in equal measures of calm and chaos”n nThis collection finds its muse in the Maximum City and it’s Maximum Damsels. Bombay in the ‘60s. Purring to a prowl of a cat out in the wild. Where delicate Art Noveau was meeting the Industrial Revolution and Bollywood Bloom! The Maximum Damsels – in no distress. Baring their fangs to regressive, orthodox ideas. Scratching out their own independent identity. With grit and with grace.n‘Junglee Billee’ is a dedication and a celebration of this extraordinary city and its rare women and their untamable free spirit poetically translated into art, architecture and apparel with a purr and a meow.n nBuyer Contact:nShruti GrovernM: +91 9953768705nT: +91 11 40546052nF: +91 11 26018380nE: buyers.nidamahmood@gmail.comnW: www.nidamahmood.comn nMedia Contact:nShruti GrovernM: +91 9953768705nT: +91 11 40546052nF: +91 11 26018380nE: press.nidamahmood@gmail.com

W: www.nidamahmood.com

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